Finding The Right Narrative For Your Business – Ikigai

Finding The Right Narrative For Your Business

Date/Time:
Date(s) - 18/08/2021
4:00 pm - 5:15 pm

About The Event:

Every successful business needs to have the right foundation to be sustainable. The Nemawashi Series is a series of events about entrepreneurship, innovation & technology, sustainability, and arts & culture.

These are engaging conversations with industry leaders about their experiences, motivations, and insights on their areas of expertise.

The events will provide the audience with practical and transferrable skills they can use to lay the right foundation in their ventures.

The first edition of the Nemawashi Events is on branding and marketing, specifically the importance of a great and compelling brand story.

Linked to a business’s success is the ability to express the business’ purpose, brand identity, and brand story. How do you create a narrative that your target customers can fall in love with? What are the components of a good and convincing brand story?

Our first event will center on providing insights on the power of branding and compelling storytelling to engage stakeholders and potential clients. Through the event, we will discuss what makes a great brand story; resources for designing a compelling brand story, the difference between mission statements, vision statements, and brand stories, and the ultimate question – does every business need a brand story?

Join us and industry experts for this exciting event on the 18th of August, 2021 at 4 pm. It will be an engaging panel discussion followed by a Q & A session with our keynote guests:

Sanjeev Jandu, Director of Breathe Media
Crystal Ramos, Founder & Principal Consultant at Ingenio Co
Janet Machuka, Digital Marketer and Founder of Africa Tweet Chat (ATC) Academy

To reserve your spot, please register here.

See you there!

Finding The Right Narrative For Your Business

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